Google Ads
Set up and improve paid search campaigns with clear targeting, useful landing pages and measurement.
Paid search planning
Good campaign management connects audience intent, keyword choices, ad copy, landing pages and conversion tracking.
Group search themes so budgets, ads and landing pages have a clear relationship.
Make sure the page answers the question that prompted the click.
Agree which leads or sales count as meaningful outcomes and how they are recorded.
Before launch, agree campaign goals and confirm that enquiry or purchase actions can be measured. Review the search terms and landing experience as the campaign collects useful data.
The final scope depends on your requirements and the agreed project plan.
A clear process
We discuss the scope, agree the work and keep the next steps clear as the project moves forward.
We learn about your organisation, audience, current materials and what the website needs to achieve.
Pages, content, features, integrations, responsibilities and timing are discussed before the build begins.
The agreed structure is designed and developed, with progress reviewed against the brief.
We review the finished work together, address agreed changes and prepare the website for launch.
Related pages
Google Ads
Tell us about your goals and we can discuss the scope, requirements and a practical way forward.